About DLF:

DLF is India's largest real estate company (based in New Delhi) in terms of revenues, earnings, market capitalization and developable area. In line with its current expansion plans, DLF has over 751 million sq. ft. of development across its businesses, including developed, on-going and planned projects. This land bank is spread over 32 cities, mostly in metros and key urban areas across India. Already a major player in locations across the country, DLF, with over six decades of experience, is capitalizing on emerging market opportunities to deliver high-end facilities and projects to its wide base of customers by constantly upgrading its internal skills and resource capabilities.

DLF Vision:

To contribute significantly to building the new India and become the world’s most valuable real estate company.

DLF Mission:

To build world-class real-estate concepts across six business lines with the highest standards of professionalism, ethics, quality and customer service.

DLF Values:

• Sustained efforts to enhance customer value and quality
• Ethical and professional service
• Compliance and respect for all community, environmental and legal requirements.

Strengths of DLF:

With over six decades of experience in the real estate business and status for providing punctual payment to landowners upon the acquisition of its land, developing and completing projects in a timely manner and conducting its business with clearness has built a relationship of trust with its customers and suppliers in the market.

DLF has become an indispensable leader in the real estate business due to the strategic positioning of its projects and scale of operations. With its extensive land reserves under development aggregated 1,372 acres representing approximately 102 million square feet of developed area, it is predicted that it will be able to develop over 118 million square feet of saleable or rentable area. DLF is also counted amongst the real estate fraternity due to its innovative techniques, new designs and concepts in real estate developments.

The Story Behind DLF:

Delhi Land & Finance, or DLF, is a company set up by Mr.Kushal Pal Singh's (DLF chairman) father-in-law, Chaudhary Raghvendra Singh. The company at that time had developed no fewer than 21 colonies in Delhi between 1947 and 1961, which was acquired by the Delhi Development Authority. That had forced DLF to branch out into batteries, cables and so on.

Six decades later, DLF has invested around Rs 80,000 crore in projects running into 100 million square feet. However, DLF’s role in confirming the visit of Jack Welch, the CEO of GE to India on the invitation of Rajiv Gandhi the then Prime Minister of India proved to be the biggest turnaround for DLF and Mr. K. P. Singh. Welch was not only struck by the country's trained manpower and started thinking in terms of outsourcing back office work to India; but also set up GE's first office at Gurgaon.

The group has completed remarkable contribution in the evolution of the sleepy adjacent city of Gurgaon to the 'investor's destination' of India. Their foresightedness in identifying Gurgaon as the next logical extension of Delhi proved to be their biggest advantage, as they were the ones to make the first move in Gurgaon real estate. Now Gurgaon had turned to a high-tech & throbbing hub of commercial activity. DLF which started its business then with a new lease has definitely come a long way since then - from townships, shopping malls and commercial space to hotels, special economic zones and infrastructure projects.